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It is important to remember that, while the concept of a mystery story is appealing, a true mystery is not a story.<br><br>Therefore, it's critical to be aware of your audience when selecting items for your core mystery box. Conducting market research and choosing a theme that resonates with your target audience will guide the selection process, making sure the mystery box includes high-quality and relevant products that leave customers feeling satisfied.<br><br>Consider adding surprise extras to the mystery boxes to delight your customers even more and increase engagement. You could include a small gift, a discount code, or a handwritten note that complements the main item in the box. This will enhance the experience for customers and ensure that your brand is memorable.<br><br>Also, don't forget to monitor and analyze customer feedback and engagement metrics to inform your future choices for the mystery box. 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